Dr Karen W Miller
Chief Brand & Business Growth Consultant
Guiding Growth, Inspiring Success
📊 Marketing Research | 🌐 Strategic Brand Management | 🚀 Business Growth Consulting | 💡 Innovation Management | 🎨 Design Thinking | 📈 Strategic Marketing Management |
🃏 Creator of Brand-in-a-Box Coaching Cards and Business Growth-in-a-Box Coaching Cards |
📚 MBA Curriculum Revitaliser I Guiding Growth
Email:
Address:
PO Box 970
North Adelaide South Australia 5006
About Dr Karen W Miller
Karen is passionate about guiding business growth and inspiring business success through people, innovation, leadership, and strategic brand management.
Areas of Expertise
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Strategic management consulting
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Brand management partnerships
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Interactive workshop facilitation
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Design thinking applications
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Market research, analytics, reports
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Hybrid team engagement outcomes
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Transformational leader, high EQ
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Business growth coaching, Mentor
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Online coaching and mentoring
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Innovation, entrepreneurship
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Success project management
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Consumer behaviour, marketing strategy
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Team engagement & workplace happiness
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Academic research supervision
Dr Karen W Miller
LeadinGrowth | Founder and Principal Consultant Adelaide I Sydney
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Spearheading a consultancy focused on driving business growth and inspiring brand and business success through a holistic approach encompassing strategic brand management, innovation, business growth, design thinking and engaging people and high performance teams.
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Partnering with diverse clients to co-design and implement customised strategies for sustainable growth over time.
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Innovated the development of Brand-in-a-Box Coaching Cards a tool helping shape brand identity and strengthening brand growth with precision. Also created the innovative Business Growth-in-a-Box tailored for business leaders seeking accelerated growth, this series of coaching card decks provides strategic insights and innovative approaches to propel your business forward.
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Collaborating with clients to integrate coaching cards into their strategic planning, inspiring creative thinking, team progress, innovation and actionable business growth and brand strategies.
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Applying Brand-in-a-Box Coaching Cards to help corporate teams and divisions improve engagement levels, aligning individual and team brands with the corporate brand for enhanced organisational synergy.
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Integrating Brand-in-a-Box, customer psychology research and marketing insights to develop targeted strategies that resonate with the brand’s target audience.
Dr Karen W Miller
Creator of Brand-in-a-Box Coaching Cards
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Founder and Creator: Developed a groundbreaking tool, Brand-in-a-Box Coaching Cards, to simplify and strengthen brand development processes.
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Application: Designed for businesses seeking to enhance their brand strategy, the coaching cards provide a dynamic and interactive approach to strategic planning.
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Team Alignment: Facilitating the application of Brand-in-a-Box Coaching Cards to align individual and team brands with the overarching corporate brand, fostering cohesion and synergy.
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Engagement Enhancement: Introducing coaching cards as a dynamic tool to improve engagement levels within corporate teams and divisions, enhancing collaboration and productivity.
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Customised Solutions: Tailoring coaching card sessions to address specific organisational challenges, ensuring a personalised approach to brand alignment and team development.
Empowering Brands to Scale New Heights
Dr Karen W Miller
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Business Growth Consulting: Advising organisations on effective strategies for sustainable business growth, including market expansion, customer acquisition, and revenue optimisation.
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Strategic Brand Management: Crafting and implementing brand strategies that resonate with target audiences, fostering brand advocacy, brand tribes, top-of-mind awareness, and recognition.
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Innovation Management: Driving innovation initiatives, fostering a culture of creativity, and implementing processes that lead to tangible business outcomes.
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Design Thinking: Applying design thinking principles to problem-solving, product development, and business strategy for enhanced customer/user experiences and market success.
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Customer Psychology Research: Utilising insights from customer psychology to inform marketing strategies, enhance customer experiences, and drive engagement.
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Marketing Research: Conducting in-depth market research to identify trends, consumer behaviour, and competitive landscapes to inform strategic decision-making.
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Strategic Marketing Management: Developing and executing strategic marketing plans that align with business objectives and drive measurable results.
Education
Dr Karen W Miller (PhD)
Doctorate in Brand Management University of Newcastle | 2006
Thesis: Brand Assessments: a consumer insight
Bachelor of Business Honors Griffith University | 2002
Thesis: Exploring Hockey Consumers’ Internet Information Search Needs
Dr Karen W Miller
MBA Curriculum Design
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Curriculum Development: Played a key role in designing and shaping MBA curricula, integrating real-world applications, strategic thinking, and innovative approaches.
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Educational Innovation: Leveraged my expertise to introduce cutting-edge concepts, ensuring that the MBA curriculum remains dynamic and relevant to the evolving business landscape.
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Student Engagement: Focused on creating engaging learning experiences that equip students with the skills and knowledge necessary for success in the business world.
Featured Publications
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Marketing Research an Integrated Approach: solving business problems
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Growing Your Wine Business: the value of market research
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Contributing Clarity by Examining Brand Luxury in the Fashion Market
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Probing Brand Luxury: a multiple lens approach
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Hedonic Consumer Responses to Fast Fashion and Replicas
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Doing More with Less: toward a parsimonious approach to examining brand luxury
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ASEAN High-Value-Add Red Meat Opportunities
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Feasibility Study for Developing an Indigenous Branded Range of Beef Products and Services
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Starting Small Going Global: lessons that brand storytelling can teach SMEs
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Investigating the Idiosyncratic Nature of Brand Value
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The Relevance and Irrelevance of the Brand for Small and Medium Wine Enterprises
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The impact of Brand Personality on Brand-Aroused Feelings
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Does Brand Influence Wine Purchase?
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Analysing Brand Status’ Impact on Brand Value
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How can Market Research help Grow your Business
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Using Market Research: a case analysis of the Queensland Wine Consumer
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Developing a Presence in a Mainstream Market with a Product Perceived as Offbeat
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Building Brand Value: consumer assessment of value
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Examining the Role Brand Fit plays in Generation Y’s Propensity to Purchase
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The Effects of Affective and Utilitarian Brand Relationships on Brand Considerations
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Using Social Marketing Initiatives to Address Disconnection n the Lockyer Valley Region After the Floods
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Risk Reduction Strategies for Using Celebrities in Luxury Brand Communications
